Ivan Pedai / UX Director & AI DesOps Lead
I lead design teams, improve complex products and build AI workflows that connect strategy to delivery.
16.6 years in UX & CX. Now shaping how AI changes design, marketing and R&D.
Validated AI Workflow
AI speed. Human precision.
Less distance between a design decision and a working product.
With development, I connected our design system to AI-assisted implementation. Shared libraries provide the foundation; people approve what moves forward.
Handmade, human-kept source of truth
AI-built with skills and self-fixing QA
Prompt-driven, built on both libraries
Business owners cherry-pick what ships
Self-improving AI system, human-controlled
Featured cases
Validated AI WorkflowDifferent industries. Different constraints. Same approach: find the real problem, solve it and measure the result.
Validated AI Workflow / Cross-functional delivery
Departmental AI automation lead · Current practice
What changes when a design system can help build the product? Shared patterns, AI and one deliberate approval gate turn a prompt into working code.
How the workflow runsfaster project delivery
Practice estimate: comparable jobs take about one-third of the previous delivery time on average.Hosting solutions
Head of User Experience · 2018–2019
How do you turn acquisition-driven demand into an advantage—not an agency bill? A shared design system, in-house capability and new leaders made scale repeatable.
How the function scaledproducts under shared design standards
One UX library made refreshes, adaptations and acquisition onboarding repeatable.E-commerce
UI/UX Art Director · 2016–2017
Research revealed an opportunity beyond a conventional shop. I helped shape the community-first direction, then built the UX architecture and design system that made it tangible and scalable.
How product direction supported fundraisingfundraise
A community-commerce proposition built for the company’s next stage of growth.Enterprise / Employee services
UX direction & team management
Difficult navigation and hesitation about using personal devices held back adoption. Rebuilt architecture, UX and UI made the app clearer, more familiar and easier to use.
How design changed adoptiongrowth in monthly active users
From 522 to 25,000 over twelve months beginning December 2023.Energy / Logistics
UX direction & team management
I led UX for a decision-support system that makes dense operational data clear enough to understand, communicate and act on at speed.
How complex data became actionableoperational benefit
During the first ten months of operation.DTEK & GTSOU / Field operations
UX direction & team management
One platform for team assignments, NFC-guided inspections, offline reporting and prepared repairs. Adopted across DTEK and extended to Ukraine’s gas transmission operator, GTSOU.
Explore the field operations platformfewer office–field trips
Reported for GTSOU’s maintenance implementation.AI Projects
Agentic workflow development
Two independent products I built from scratch: Launcherry is publicly available; QAWAI’s public release is pending. Behind both is an agentic AI workflow I designed to turn ideas into finished products—from market research to implementation and quality checks. I own the vision, direction and judgment.
Become a cherry on top of your competition.
Launcherry turns a product URL or brief into market research and review-ready marketing campaigns. It helps founders move from product context to campaign creation, with explicit approval before delivery.
Read how I built LauncherryQA with AI
QAWAI brings AI-assisted quality assurance into the coding agent a founder already uses. It checks each finding’s quoted evidence against project files and turns the results into a clear report with actionable fix prompts.
Read how I built QAWAILeadership timeline
The judgment behind the work
I build design functions that improve delivery, control costs and turn customer insight into product decisions.
Strong teams start with clear roles, shared goals and trust. I give people a clear view of how success is measured through OKRs and KPIs, then support their growth through one-to-ones, mentorship and individual development plans. Team building and shared learning help people work well together and take ownership of the result.
In enterprise, I lead UX across complex employee and field-service workflows. Today, I bring that same leadership to AI-enabled delivery: align teams around the business problem, give them shared standards and keep people accountable for quality and release decisions.
2.8years as IC
13.8years leading teams
16.6years in UX & CX
UI/UX Art Director
UI/UX Art Director
Head of UX / UX Director
UI/UX Art Director
Head of User Experience
UX Director / AI DesOps Lead
Recognition
Awards and finalist placements
Young Cyber Lions winner with Lowe Adventa, and Young Cyber Lions Ukraine winner with Young & Rubicam Group.
Multiple Effie Awards with Lowe Adventa, and an Effie Awards win with Young & Rubicam Group.
The Australian Business Awards. Dreamscape Networks’ company award, with UX and CX improvements I led contributing.
Official announcementIndustry Leader category. The GTSOU maintenance project, built on the field operations platform I directed UX for.
SAP project listingDiscuss a leadership role
Based in Valencia, Spain, I’m exploring UX Director, Head of UX and related design leadership roles. I lead teams with a focus on faster time to market, less rework and better customer experience.
I connect strategy, team performance and AI-enabled delivery to make that happen. If those are priorities for your business, we should talk.
Connect on LinkedIn